Customer Relationship Management
Better serve your customers with IQR’s consumer-behavior insights.
The understanding of consumer behavior and demographics is a must for the creation of a better customer experience. IQR helps companies become even more customer-centric by creating and institutionalizing a data-driven approach to managing customer relationships.
IQR helps identify trends and patterns in consumer buying behavior that will drive both retention and acquisition goals. We have the ability to capture these patterns in easy-to-use predictive models that provide consistent customer insights into businesses. These insights will allow for formulating effective strategies to attract, retain and engage customers.
IQR enables its clients to:
- Segment and profile customers
- Predict customer attrition and foster loyalty
- Develop targeted cross-selling strategies
- Target offerings based on consumer behavior
- Predict customers’ product preferences
For more information on our services and solutions, please contact us.